The Gap, More Than Distance

I first heard the razors edge concept years ago with Bob Proctor. It was another light bulb for me as it enlarged my perspective about the diffference, specifically the VERY small difference between winning and losing. An easy example for me is Michael Phelps, the Olympic and world champion swimmer.

In at least one of his race, he had some very serious world class competitors. In one or more races, the perons he beat outperfomed the old world record to get a silver medal. The difference between Phelps and the competitor was one hundredsth of a second. Try to measure that right now. You will need special equipment and focus to even start to see the difference.

 

For that very small difference however, there is a huge difference in results that gets bigger each step forward. Your question is what is that gap for you, and how can you overcome the difference and gain the large reward associated with winning. Tapping into that special something makes your spirit soar.

 

That is how your marketing can 10x your business. At every level, from ok to world class, you have competition. You need to identify and find your way to victory. If you win, it almost never matters by how much.